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Mass Production on the
Line
Perhaps Ford Motor Company's
single greatest contribution to automotive manufacturing was the
moving assembly line. First implemented at the Highland Park plant
(in Michigan, US) in 1913, the new technique allowed individual
workers to stay in one place and perform the same task repeatedly
on multiple vehicles that passed by them. The line proved
tremendously efficient, helping the company far surpass the
production levels of their competitors—and making the vehicles
more affordable.
The First Vehicles
Henry Ford insisted that the
company's future lay in the production of affordable cars for a
mass market. Beginning in 1903, the company began using the first
19 letters of the alphabet to name new cars. In 1908, the Model T
was born. 19 years and 15 million Model T's later, Ford Motor
Company was a giant industrial complex that spanned the globe. In
1925, Ford Motor Company acquired the Lincoln Motor Company, thus
branching out into luxury cars, and in the 1930's, the Mercury
division was created to establish a division centered on
mid-priced cars. Ford Motor Company was growing.
Becoming a Global Company
In the 50's came the
Thunderbird and the chance to own a part of Ford Motor Company.
The company went public and, on Feb. 24, 1956, had about 350,000
new stockholders. Henry Ford II's keen perception of political and
economic trends in the 50's led to the global expansion of FMC in
the 60's, and the establishment of Ford of Europe in 1967, 20
years ahead of the European Economic Community's arrival. The
company established its North American Automotive Operations in
1971, consolidating U.S., Canadian, and Mexican operations more
than two decades ahead of the North American Free Trade Agreement.
Ford Motor Company started
the last century with a single man envisioning products that would
meet the needs of people in a world on the verge of high-gear
industrialization. Today, Ford Motor Company is a family of
automotive brands consisting of: Ford, Lincoln, Mercury, Mazda,
Jaguar, Land Rover, Aston Martin, and Volvo. The company is
beginning its second century of existence with a worldwide
organization that retains and expands Henry Ford's heritage by
developing products that serve the varying and ever-changing needs
of people in the global community.
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